A half century , Zenith Watch tireless pursuit of perfection , for the time devoted to a wealth of praise.

1865, in Qiaozhifabo – Jacques (Georges Favre Jacot) , driven by one of the most advanced watches and clocks mystery of watchmaking Workshop was born. Farber – Jacques discerning , only 22 years old on the first truly advanced the concept of watch making . At that time, he brought together all of the master clock to provide them with warmth and light , so that they enjoy inspiration, threw himself into the watch design. ” hand ” in the Latin for “manus”, then the word clock produced “Manufacture” did give dexterous hands of these clocks in the master was born.

In a quiet night , Farber – Jacques developed the one he is most satisfied with the movement . Him stroll under the stars at night , looked up Looking to the sky . Then he got to his mysterious cosmic revelation . Polaris running around a huge celestial system , so that he thought the clock running gear around the axis of the complex precision structures . So he decided to means the highest point of the universe Zenith term for his movement and watches Workshop name . He will sign as a corporate symbol of the stars , this indicates that enterprises will be guided by the stars , embark on a road full of the future .

Since then, brilliant shine in the universe , under , Zenith Watch the fruits with numerous traversed the twentieth century. It received a total of 1,565 items of design awards , including 50 rounds of high-quality mechanical movement . Its branches from New York to Paris , from Moscow to Tokyo, throughout the world. In many outstanding men and women driven by the master clock of history in advance . They have hard hands , the infinite creative enthusiasm to fully display the wisdom of the Zenith pursuit of beauty , truth, integrity, precision , exquisite , and the complex process of values embodied most vividly. More valuable is that they not only carry forward the long tradition , but also for its injection of fresh blood.

Zenith has a superb tabulation process ,Zenith as each watch is located in the Swiss power by Locke (LeLocle) of Zenith Watch the design, manufacture and assembly of the movement , but also because Zenith is the world’s few with such good conditions for one of the brand , and thus enjoy the “real watch maker “reputation , this is the best quality protection.

Follow the tradition of maintaining high-quality,Zenith produced the three senior mechanical watch movement : El Primero Chronograph Automatic mechanical movement , Elite ultra-thin automatic mechanical movement , and 22 stone 5011K refining hand movement.The movement is the technology of crystal , is the result of extraordinary achievement and innovation .

Zenith ’s movement, the combination of running gear is always at its best , small movement , but with multiple functions ( moon phase function, zero timing functions , dual time zone ) so Zenith Introduced a complete line of watches . Its easy to use and absolutely reliable , from the smallest parts , high-tech lubrication technology to the elegant appearance , they are the results of precision study , and thus become the world’s most accurate and reliable movement . Zenith love of innovation, continuous research to improve the movement of production technology , only time can provide the most accurate , to loved Zenith watch people.

1999 Zenith merged under the LVMH Group, the world’s largest boutique.Before being acquired by LVMH in 2001,Zenith is more of a local watchmaker in Switzerland,although it provided 90% of the movements are so well-known to the Rolex watch factory , but leave the country, few people know Zenith superb Technology and glorious past.40’s of last century , its founder GEORGES when traveling around the world have sold at that time with Zenith dissipation on the beach . But five years ago,Zenith other than the market in Switzerland is almost no branches.

In 2001 , NATAF into Zenith company , first to set up 25 offices around the world , and then gradually stop the movement to other plants supply the table , only for the LVMH Group to provide movement within the watch brand and expand Zenith watch production. ” movements like a car engine . If you can make the world ’s fastest engine vibration frequency , there is no reason not to build a world-class watch brand Zenith  mechanical movement based on high performance and high complexity , NATAF the first three years is Worldwide promotion Zenith male form

LVMH Group’s brand appeal created a halo effect for the Zenith , but for those rich people to wear Zenith watches as high , or so Zenith watches players into the collection room that is not an easy task .

Today,Zenith watch factory always abide by the commitment to skillfully blend traditional and modern , and perfect mechanical movement designed to create the United States also did not forget the feeling.Zenith symbol of the stars always shining in the sky , it is also the founder of another world watching the development of enterprises , the descendants of blessing for the hard work.

In 1780, the young artisan jewelry and watch manufacturing Mali in Paris created a jewelry workshop , that is, the predecessor of Chaumet . As jewelry productions have talent , Juanito ’s 1802 emperor Napoleon was appointed Queen’s royal jewelers , his strategic placement of ” Crown “is the work of this period .
At that time, in addition to casting for the family of Queen with the sword of Napoleon , the Benito Josephine also produced numerous other royal harem gorgeous jewelry , especially his creation of the crown and other crown -like headdress , a symbol of royal power and hierarchy . 1804 Josephine crowned , Juanito ’s Workshop has produced a well-known for its monthly Gui Ye Houguan . This crown was then copied several times , most favored by connoisseurs . 1811 , Benito Workshop created for the Princess Augusta of Bavaria built the first only to watch .

1848 Revolution in France , forcing Chaumet moved to London to find buyers , and through continuous efforts, was named by Queen Victoria became Queen jeweler Chaumet , the noble ladies of Queen Victoria and specially designed accessories .

Benito later , another Frenchman to Sim became the new home when the family jewelry workshop . 1880, Forsing ’s son , the third generation descendant Yuesefuxiao Meiji Cheng of the franchise . He formally name his own name as the workshop , from established “Chaumet” the brand . Xiao Mei and founder of Benito as a special gift of Jewelry , the production of traditional and innovative products . Chaumet jewelry ’s reputation spread across Europe at the moment, and leading to the American continent .

20th century , Chaumet jewelry is not only a royal pet products, has become a gentleman ladies are essential accessories . This period produced the crown -like headdress Chaumet , most use was the most popular platinum, crown- trust seems to be absent , very fine , so that the crown jewel of the light fully shown . In addition , its technology is further refined turner , perfect gem cutting process . Design , Chaumet try to capture artistic inspiration in nature , the Japanese cherry trees also appear in product modeling. To the 1920s, Xiao Mei

200 years , Chaumet represents the pride of France ’s top jewelry craft . During this period, it created a wonderful series of stunning masterpiece of European nobility and celebrities love deeply . In addition to jewelry and watches , glasses series launched a few years ago Chaumet . Chaumet elegant and unique optical design , fine workmanship unparalleled , a release will become a lifestyle choice for consumers . The glasses on the material selection and manufacturing process requirements , and jewelry and watches as meticulous , not only hinges and screws hidden inside the frame , and each junction by a thin polished man , almost the microscopic cracks , which appear to form a perfect Flawless .

Chaumet has been quality, technology and trends on attachments insisted . It is never outdated jewelry design , jewelry making technology to constantly improve . Today , Chaumet is still high society and the West ’s most desirable collectors top jewelry brands.

1853, Tissot was born in force Locke , one in the Jura and the French border and the border , only the Swiss town of 8,500 residents . As the brand creator , Charles-Félicien ’s son , Charles-Emile Tissot has been from the beginning planned to expand the brand outside the Swiss borders . This spirit of daring to Dawn , is still the cornerstone of the brand growing .

Therefore, in 1858 , Charles-Emile watch the sample to leave power with Locke , came under the rule of tsarist Russia . Tissot watch has a large population into the market, welcomed by the Russian nobility . Army Form 1904 for the Russian tsar Royal Guard officials and the specially designed watches , the back of the Order of the Star of the decoration is still being copied into treasures . Charles-Emile spent almost two decades , from St. Petersburg to Okhotsk coast, across the vast Russian empire . Although Russia is the Tissot then the largest foreign market , but Charles-Emile ’s vision is far more than that , he also noted that the United States and Latin America. As early as 1848, he first visited there, but until 1866, he truly began with the United States and Latin America, the company’s business activities. 1893 Chicago World’s Fair , Charles-Emile became a member of the Swiss assessment.

With the expansion in Europe, Tissot , they receive a certain number of medals, such as the World Exposition in Paris ( 1878 silver and 1889 gold ), in Anvers (1890 Year Gold ) and Geneva (1896 gold ) , etc.; 1900 Fair in Paris , the famous actress Sarah Bernhardt as wearing a Tissot watch , so many world-renowned Tissot who have joined the ranks of owners , including the 1947 South American singer Carmen Miranda, and in 1960 the royal family of Monaco Locke also visited the factory tour in force , and was donated to Tissot.

From 1853 so far , Tissot has been committed to developing a surprise to customers and innovative products, and will continue to flourish in the future . Tissot marketing activities that best reflect its spirit of innovation . 40 years in the last century , balance springs installed in the window Switzerland Tissot retail , which at that time was very innovative ideas . Today, Tissot show some of the video store the screen image to promote the design, had also won the award and the British POP Awards 2001 POPA circulation .

In order to increase visibility , promotion of innovation is important. Since 1966 , Tissot let in windsurfing on the trademarks of Sora Delio printed yacht , walk in the Adriatic, Venice and Rimini (Rimini) between . Today, Tissot is a trademark of frequent major events in the world-famous . Tissot ’s innovative spirit , but also inspire its customers to conquer mountains and deep-sea extreme environments , where there was always wearing Tissot watch the spectacle , 1965 T-12 automatic watch on the Peruvian Andes have been to the Tsacra Grande, and today’s T-Touch watches have been to the top of the mountains of Nepal.

However , to show Tissot Rebel spirit of innovation and its product development, of course, has the most evidence . 1853 from its first pocket watch to 2002 revolutionary touch technology T-Touch watch , Tissot have fashioned innovative and amazing products . In terms of technology , materials and design, both breakthrough: launched in 1917 to form the watch body and wrist with the “Banana” Banana arc Prince watches ; in 1953 showing the time zones of the Voyager (Navigator) watch ; 1971 1 to appear in the form of Astrolon plastic sports watch watch ; 1986 can display dual time zone digital mode time , and only one crown will be able to control all functions of the Two-Timer; 2003 years, the World Watch And T-Win into one ” wound in the wrist , ” proves once again that Tissot excellent craftsmanship .

From a small town in the Jurassic , and now marketing to the 150 countries on five continents and regions, and a representative of Swiss quality and precision of the brand , Tissot is itself a legend . As the company’s purpose: the extraordinary creativity, from the traditional.

In 1884 , Breitling Lyon,founder of the watch Breitling founded the company . Initially, the company is the production of pocket watches and so on the timer started in 1914 Breitling military production with the seconds and luminous watches . In 1936, Breitling began to control the aircraft ’s instrument panel module supporting production of precision timer , was put on his solidarity with the aviation industry production road . Douglas and Lockheed Boeing has large aircraft manufacturers such as Breitling or users .

In 1979 , Ernest Schneider took over the company. Since then, through a series of unique design , Breitling became fashionable and production of unique and durable multi-purpose leader in watches .

Tabulation for the aviation industry for many years experience to Breitling products have a significant feature , it always pay attention to the function -oriented watches , to give its products continue to meet the aviation , marine , navigation, diving and other special characteristics of industry needs , to watch Become a financial practicality , functionality and diversity as one of the perfect combination . Thus, Breitling watch is not only a timer , and is a precision instrument , known as ” Air computers “reputation.

In 1958, Breitling developed special deep-water operation – Breitling “Deep Sea” steel quartz diving watch , to 1000 meters water depth of anti- stress, safety factor 10 times higher than ordinary watch , “Deep Sea” series of successful The territory of the Breitling watch extended from the air and underwater .

In 1988, Breitling introduced the “Emergency” model . The bottom of the watch with a miniature water watch transmitter can be widely used in aviation, submarine sea, mountain , adventure and other activities of an emergency , so that rescuers in distress in time to determine the location of the object , which is another big watch function Breakthrough . When the watch when it was exhibited at the Marcel Fair , immediately aroused watch industry peers acclaim.

lity Appreciation:

Chrono-Matic: Chrono-Matic is equipped with circular flight sliding scale , the machinery set up to ensure a precise and accurate operation . Chrono-Matic Breitling Caliber 22LC by the type (left watch gb crown ) 38 jewel movement bearing drive . Which the movement and the movement , like all Breitling , the Swiss official Observatory were obtained (COSC) certification.

LACK BIRD: watch as the name , Blackbird Chronograph watch with black dial a unique way , very large fluorescent pointer against the backdrop of a black background , is more legible. Blackbird pointer rotation , minute and second fully shown before us . 12 o’clock position on the calendar window by the two independent component , one for 10 , one for a bit.

AIR WOLF: “Airwolf” is actually a high-performance watch . For example: a new ergonomic recessed stopwatch button ; large size of the time pointer and backlight function , so that reading is more clear ; certified by the Swiss official Observatory super quartz movement , can ensure durable stability and precision watch Reliable.

Recently, the Swiss watch Hublot settled in the domestic first store Shanghai Plaza . As with other brands , like , Hublot watch elegant new store environment to meet new customer shopping experience.

When the world’s first Hublot watches in Switzerland in 1980, the International Jewelry and Watch Fair appearance , immediately causing quite a stir .Hublot watch in the history watch to create a precedent for the first time valuable gold watch cast body and natural rubber strap combination , as the originators of this style . In contrast other brands took a full two decades before consciously imitate this design rubber strap . Furthermore , Hublot strap produced by soft light , comfortable and durable , the technology level is far from other plants and the tab . The combination of rubber and precious metals and natural elegance , benefits are clear . Today, the rubber part of a trend clothing , Hublot has always been done is a continuation of the philosophy and its unique lifestyle ; this from the first day of branding has been no change .

Strap design from concept to realization of the first three years , discovered during the watchmaker of natural rubber seems to magically through contact with the skin to repair itself . So they inserted in the rubber band at both ends of light steel section , ensure that the strap can be securely buckle in the form of the watch fixed point. 2 strap in wrist sold to customer real-time connection to the watch body weight ; once labeled , will not loose strap is not tight to fit the curve of the wrist with customers , the comfort is unmatched by other designs . Since the design and technology is very successful, since the brand first in the world since the Hublot watch surface is no longer used another strap , which will continue to stick to it.

Hublot watch is of the few remaining “single product “concept of the watch brand , which means that a watch is divided into “classical “,” elegant “,” active ” release of three series , each series are accompanied by renowned black Hublot Rubber strap . Hublot shell of each watch are extremely complex processes are made by including more than 160 staff mosaic process , requires not only meticulous craftsmanship , and most comprehensive cutting-edge technologies . Precision mechanical components with the perfect combination of polishing to make Hublot watch elegant and reliable case has been the industry’s reputation.

First Hublot ’s design has developed into a complete series . In addition to the original design to different sizes and the introduction of outside metal shell , Hublot also produces some of the more complex functions also more range of watches , such as Grand Quantième, Power Reserve, Super Professional and GMT, and the jewelry line of watches in Dial set with diamonds and rare gems.

Hublot also produce “unique ” in the watch section , among which the most famous species covered watch , the customer can be a pointer and watch covered with choice of motto engraved with a full personal style . “Hublot Art Series ” edge height of the watch section for the “personal engraved cover sheet ” , specially mark the company’s 20 anniversary limited edition chi . Platinum casting form of the watch , together with the black gold hands, watch cover Etched by the talented graphic artists Gianfranco Pedersoli surgeon . Customers can choose to watch only exclusive to his favorite watch covered with engraved designs , making it a unique watch.

The unique of Hublot:

Case

Each shell watch Hublot extremely complex processes are made by including more than 160 staff mosaic process , requires not only meticulous craftsmanship , and most comprehensive cutting-edge technologies . Precision mechanical components and grinding the perfect combination, which forms the case has been Hublot elegant and reliable industry reputation .

Outer ring

Outer to ruled polished with silk -like texture , a total of 12 fixed above the polished screws , to indicate time . Lugs in the outer side of the sign design is Hublot , in addition to beautiful things can serve as useful, not only to protect the crown from damage , and in some watches (such as the Super Professional) is also a function of locking the outer ring.

Bonding components

Strap connected component size , size must be very precise . Components connected to the case before the first after a series of checks , not a trace of error, the accuracy of one centimeter to reach 1000 points . Connected component consists of two parts , polished silk -like texture , the upper band ruled the lower stripes and a distinctive style.

Clasp

Hublot double butterfly buckle is the perfect combination of technology and knowledge , reliable and safe between his and no one I do not know ; other padlock appears cumbersome anti- authority comparison . MDM for the first time in 1980, this new design applications on top of the Hublot watch.

Watchband

Hublot strap design is a three-year results of the study , during the watchmaker found a natural rubber strap is a first-class materials . Natural rubber processing by Hublot unique way , the aesthetic and practical skills, the most elegant lines with Hublot watches.

Hublot strap soft, thin , once labeled , will not loose not tight to fit the curve of the wrist with customers , the comfort is unmatched by other designs . Hublot famous black rubber feels natural , velvety smooth , both ends of the strap into the reinforcement steel bars , after making the already tough material more durable . Strap is not only robust anti-wear endurance , but also seems to be able to contact through the day and keeping skin soft and will not tear and will not lose their luster.

 Strap up and down 2 points , exudes a touch of vanilla aroma , marked above the length of strap themselves and their own family name , to ensure that each strap in the subtle , elegant and unique expertise while also lose your Personality.