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Watch buying guides

How to buy a watch ? This is a question that even confuse many watch fans. Due to the difference in economic situation, aesthetic awareness, brand attitudes, consumption levels of people, each watch fans will more or less have doubts about their own choices. After talking with many experienced watch fans, i will offer you a basic guide on how to buy a watch.

Watch buying guides part 1 - how to choose a watch store

If you are going to buy your first watch, a secure watch shop must be your first choice. Although in some ways you will get a lower price, a bigger risk also exists. So, some guides about how to choose a watch store are listed below.

1, Scale of watch store

Choose a large watch store with good reputation. A large watch store with good reputation will offer you a large variety of watch brands and watch styles, also good after-sale service will be provided.

2, Location of watch store

Choose a local watch shop as far as possible. It is convenient to buy a watch from the local. A friend of mine told me that he frequently went to a local shop and chat with a sales, and finally he got a nice watch with a great discount.

3, Pre-sale of watch store

Here refers to the professional quality of sales. An excellent staff would recommend the watch for consumers, and help them to control the budget. Of course, as a watch fan, you may have higher demand, such as the attitude of staff, degree of specialization in decribing the watch brand. At least, he or she can give a guide to buyers.

4, Afer-sale of watch store

Generally speaking, a larger-scale and formal watch shop will provide you with professional repair and afer-sale service. Formal shops will have a clear price list for different brands and different maintance projects to avoid some unnecessary suspicion. At the same time, to provide customers with high quality service, the master for the maintance needs some professional certification examinations.

5, Exclusive shop

The most reliable and most professional is exclusive shop, which have different levels. You’d better choose the exclusive shop that is opened directly by company. From pre-sale to after-sale, exclusive shop has a certain advantages, so, after determining the watch brand, going to its exclusive shop for your favorite style will be a good choice.

Watch buying guides part 2 – how to choose a watch brand

Some factors must be considered when choosing a watch brand.

1, Brand awareness

As a new buyer, before purchasing a watch, you may go to a large and professional watch store to obtain information about brand watches, this step is very important. With the progress of the times, traditional brands have made continuous progress, some brand watches, which are produced and resembled in Asia, have a large gap compared with original Europe brands in technology and quality. So you’d better to be aware of some watch brands knowledge before ordering your favorite watch.

2, Level of brand

No matter where you are, some people will determine the brand value by differentiating brand levels. Many watch fans positioned their watch brands on the basis of past experience, for example,the domestic ranking of watch brands in the seventies, and in that time still scientific. However, the classification of the brand level in that time have considerable limitations, for example, world famous watch brands nowadays, such as Patek Philippe, Vacheron Constantin, and Audemars Piguet are not in that rank list. Therefore,it is not a reliable way to choose a brand through the ranking of brands.

Sometimes, grades of brand are completely positioned by the price, high price refers to high grade, and low price refers to low grade.

Certainly, this can be used as the basis for watch fans to choose a brand.

3, Series of brand

After selecting a brand, a new watch buyer will be confused by a variety of series of this brand. It is not difficult to make that choice, each brand will have different levels of series to satisfy different needs of consumers. For example, compared with Rolex Air King, the Yacht-Master series of Rolex has a higher level. Of course, series of some brands is not entirely classified by different levels, only a added choice of styles.

Watch buying guides part 3 – choose the right model

1, Style of watch model

Every brand has the style of their own. For example, the fashion dial of Panerai, the complex dial and bezel of Breitling, and the thinnest movement of Jaeger Lecoultre.

However, how to choose a watch model that can fit your style ? There are two methods, one is your personal preferences, and the other is to try different models and compare. A variety of industries and different types of consumer groups are taken into account when designing a watch model. For example, the most popular Swatch in the market wins the heart of young people by cheap material used in designing watches and the various watch styles, and the elegant Omega is accepted by many white collar workers. Anyway, different styles for different users.

Besides, identity, occasion, dress, purpose, etc., they all affect your options on choosing a watch model.

2, Function of watch model

As a watch user in the past, the watch was a view of the time, the function was not taken into consideration when choosing a watch. Today, with the deeper understanding of wristwatches, most watch fans will choose the watch models with different functions to satisfy different needs.

According to function, wristwatches are classified into diving watches, watches for pilots, military watches, fashion watches, and common watches. Recently, diving watches are loved by many watch fans because of their outstanding designs and excellent waterproof performance, such as Rolex, Omega, Panerai, etc.. Besides, military watches are also popular among watch fans because their black dial, special hands, and the hard watch case.

There are many watch models with a variety of styles in the market or on the intenet, so just choose a watch that can satisfy your need and fit your style, it’s simple !

Watch buying guides part 4 – price

1, Principle

Buying a watch with monthly salary of two months will not affect your daily life, and also be in line with your identity. Of course, this principle doesn’t apply to all people, for fanatical watch fans, salary of two months is far from enough.

2, Position

Even the watch fans will take cost-effective into account. The more expensive a watch is, the lower cost-effective it has. However, this cost-effective has relativity, based on comprehensive consideration, selecting the most suitable brand and style within a certain range of price is important for you.

Watch buying guides part 5 – function

According to the complexity of movement, watches are divided into two categories, the simple models and the complex models. The simple models only display the time/time and date. However, the complex models will not play a big role in your daily life. Here, we will give you some tips about two common questions.

1, Manual winding or automatic ?

Sometimes, a new buyer don’t know which model of mechanical watches to choose, the manual winding and the automatic. If only for practicality, choosing a automatic watch is appropriate for a new watch buyer. While watch fans will prefer to choose a manual winding watch, because they are more willing to spend their time to enjoy the feeling of winding their watches.

2, quartz or mechanical ?

Buying a quartz watch is your best choice if your purpose for a watch is practical and more accurate. But for a watch fan, he will certainly choose a mechanical watch, the charm of a mechanical watch attracts a lot of people generation after generation.

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